Coaching website for mothers and expecting mothers
Mummy Be is a coaching website for mothers and mothers-to-be. The brand offers virtual consultations, tutorials, interactive sessions, workouts, and more to their clients, creating tailor-fit packages to fit different needs and goals.
PROBLEM & OBJECTIVE:
Carla wanted to rebrand her business and modernize their website. She wanted to have a straightforward path for mummies and mummies-to-be to enroll in a program that they want.
SOLUTION:
As soon as clients visited MummyBe’s website, we built a simple way of guiding them to the pages they needed to see – by using a pop-up with a few questions. This way, they won’t get lost on the website and can enroll straight away if they desire!
In terms of branding, while Mummy Be is in the coaching industry, the brand’s niche traverses health and safety which calls for a good reputation to foster trust from awesome mothers. Considering this very important detail, we designed the brand to be aesthetically pleasing but also professional and clean. This offers a visual to the clients that Mummy Be is an expert in what they do and provide a space they can depend on in a very important moment in their life.
Where Strategy, Story, and Design Intertwine.
